NEPI Rockcastle reinvents the shopping experience

In its 2026 outlook, NEPI Rockcastle outlines a continued transformation of its shopping centres into multifunctional lifestyle destinations. In ACROSS Magazine, Marek Noetzel highlights three strategic priorities: enhancing the full lifestyle experience, strengthening community-focused spaces supported by digital innovation, and investing in long-term, future-ready developments such as the Promenada Bucharest extension.
16 February 2026

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Corporate

2026 Outlook: NEPI Rockcastle reinvents the shopping experience

As the year begins, Marek Noetzel, NEPI Rockcastle’s COO and incoming CEO, shares his outlook in ACROSS Magazine, highlighting how we continue to evolve our shopping centres into future-ready multifunctional destinations.

To deliver on this vision, he identifies 3 strategic priorities in 2026:

✨ Shopping centres – more than shopping. A full lifestyle experience
Our assets bring people together, offering social interaction and experience alongside retail.

🧩 Building true community hubs. Digital innovation enhances vibrant physical spaces, creating destinations that go beyond traditional shopping, offerings that cannot be replicated online.

🏙️ Investing for long-term relevance. Projects like the Promenada Bucharest extension embody our long-term vision: multifunctional, sustainable, urban destinations that bring together shopping, work, leisure, and community.

Read the full outlook in ACROSS Magazine

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